How to Differentiate and Strategically Win Business in Challenging Markets
In highly competitive and volatile markets companies often struggle to establish unique and differentiated brand positions. Prospective clients consider most providers as relative equals and do everything they can to commoditize vendors and apply downward price pressures. When markets crash, service purchase levels can drop drastically leaving providers wondering how they will create demand.
In this session, we will discuss smart ways to optimize your brand position, go-to-market strategy and sales approach in challenging environments.
Whether you sell products or services, you can alter and/or reverse many conditions and perceptions by applying proven methodologies.
Learn tips to win new business from Jonathan Fisher, founder of BrandExtract, one of Houston’s most successfulbranding consultancies.
WITH BOX LUNCH:
Members: $30 - NonMembers: $40
NO BOX LUNCH:
Members: $20 - NonMembers: $30
Registrations are fully refundable if cancelled 2 days prior to the event. Cancellations must be made via email to email@example.com.
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