With over 600 million members in 200 countries, LinkedIn remains the top professional social network, making it a powerhouse for recruiters and active and passive prospects. It's unique among the major social media players because it has a very specific user base: people who are already in a professional headspace and actively looking for networking, employment and business solutions. With Microsoft's acquisition, data and behaviors from LinkedIn are beginning to be integrated into tools professionals use in enterprise on a daily basis. In fact, LinkedIn generates more leads for B2B than Facebook, Twitter or blogging. Is your professional presence positioned properly? In this interactive session you’ll walk away with:
· "How to's" that help you showcase your expertise on LinkedIn for a polished professional brand.
· Tools to enable you to search optimize your profile for the algorithm as well as gain new business.
· The ability to master LinkedIn in just 10 minutes a day!
Raissa is CEO/Chief Strategist of Running Reload, working with clients on execution-focused growth strategy and marketing performance. Her frictionless approach allows her to consult for an existing team, facilitate retreats, or serve as outsourced CSO to help reach growth goals.
Her teams have been recognized with over 130 marketing awards for proven results. As a marketing behaviorist and champion of digital transformation, Raissa’s led strategy redesign through digital and traditional funnels, journey mapping, process improvement and multiple CRM and tech implementations. She also helps clients with business launches, large project management and multi-level revenue generation.
She was named Marketer of the Year in 2011 by the Association for Accounting Marketing and One to Watch on Accounting Today's 100 Most Influential. Raissa is Past President of H/IMA, a Station Houston mentor as well as founder of Celtic Valor, a non-profit that provides scholarships to veterans.